In May 2000 I joined Leo Burnett Mexico as an Art Director, and from then until today, I’ve been in love with advertising. Local clients (Seguros Comercial America, Grupo SIGMA, Bimbo) and Global clients like P&G, helped me become an Associate Creative Director.
In 2005 I decided to explore a different path joining Cheil Mexico working exclusively for Samsung where I learned to handle clients with a very different cultural background.
In November of that same year, I joined Grey Mexico as a Creative Director, the agency that became my home for 7 years in which I learned all about integrated advertising handling clients like P&G, Glaxo Smithkline, ING, Laboratorios SANFER, Abbott, 3M, Diageo, Gerber, Greenpeace, Boehringer Ingelheim, Playtex, Hasbro, and CCM.
In 2012 being a Group Creative Director at Grey, McCann Worldgroup offered me a brand that I’ve always dreamed of: L’Oréal Paris. 5 years later with several clients besides L’Oréal (Maybelline NY, Chevrolet, CPW, MetLife, Nine West, Non Violence Project) I was transferred to Shanghai as an Executive Creative Director for L’Oréal Paris, China.
After almost 3 years of leading the creative communication for L'Oréal Paris China, Brand X China offered me the opportunity to lead their creative team in Shanghai and Beijing for Cosmetic clients through a different advertising approach focused on offline brand experiences. A challenge that expanded my creative vision.
In August 2020 I joined Ogilvy Singapore for WPP@UL as a freelancer. After winning the DOVE Hair SEA account I moved to Singapore to work on all UNILEVER brands, regional and global being Singapore the main HUB.
In September 2023 I joined Publicis Groupe to be the Hair Lead for SEA in PG ONE.
My work has been recognized and awarded by the Creative Circle in Mexico, FIAP, New York Festivals, EFFIE AWARDS and shortlisted at CANNES.
You can contact me at: juanaza@mac.com